While there are proven tactics to boost online rankings, the real issue that many businesses struggle with is driving qualified traffic to their website. The internet is a vast ocean of content determining where and how to find an individual drop of water is incredibly difficult for the uninitiated. Unwrapping the Secrets of SEO Be Found Among the Clutter In our latest Unwrapping the Secrets of SEO, we look at how user intent should always inform SEO strategy. SEO is the art of understanding how to interpret data, the science of optimizing content based on that data, and the skill of empathy to understand the human-element of online searches. SEO is an exciting marketing field because it is the point where you can engage with your customers based on their needs through search engines like Google and Bing.
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